Amanda Breanna Lisa store

Ivy Citizens fuses a minimalist aesthetic with luxury technical fabrics; hand selected by the founders for sophistication, feel and optimal movement. The looks are inspired by the founders love of global travel and their collective time in South Africa, NYC and Los Angeles. Using sophisticated and neutral colors, allows for versatility, longevity & optional creative expression for the wearer.  Our styles are designed to be transitional staple pieces. Our collection offers smart & causal daywear to pair with sneakers and laidback accessories for the busy day to day life. While also offering pieces that give sophisticated night time looks for dinner & drinks with friends. Add a cool hat, pair of boots and shoes and you’re set to go. A few traditional sportswear options are also featured so sophistication can join you in the gym.

The entire collection is meant for easy travel to match the lifestyle of those who prefer to be on the go. Throw them in your bag for your next adventure.

Our mission is about commitment. Commitment to the makers, the environment and the future. We partner with factories paying fair and living wages and working toward a more sustainable future.
Ivy Citizens is proud to be a women owned company.



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Fashion Designer of the Year at the 2019 World Fashion Awards in London

ChangeMaker Award at the Twyg Sustainable Fashion Awards in Cape Town

Finalist for the Fair Lady Magazine’s Catherine Award and Marie Claire (South Africa) with the Prix D’excellence de la Mode for Best Designer

Received recognition from Time Magazine, Cosmopolitan, Graza, WGSN, Collezioni (Italy), Trace (New York), Sarie Magazine and Elle (South Africa)


  • Born in Cape Town. Raised in Durban, South Africa
  • 1983- Graduated with a degree in fashion design at Durban University of Technology
  • 1984- Director at Instinct, internationally recognized surf and sportswear brand
  • 1996- Began supplying and designing for the Durban Designer Emporium and showcasing her collections at the South African Fashion Week
  • 2000- Co-Founder of The Space stores, housing South African designers collections, all totally produced in South Africa
  • Currently owns 10 stores
  • Recognized named throughout South Africa and the globe

Amanda Laird Cherry has devoted 30+ years in sustainable efforts that positively impact people and the environment.She tells important stories about society and culture. She is mindful of the fabric choices, ethical labor practices, extent of up-cycling, reduction of waste and use of non-toxic dyes.

Cherry has actively sought to make significant changes in her manufacturing process to ensure textile waste is minimized and locally made fabric is used.