For years, the apparel and fashion industry has been notorious for being one of the highest polluting industries, contributing and being responsible for 10% of the world’s global carbon emissions. There is also a painful history in apparel of poorly treating its work force, inhumane working conditions and continuing slave labor in an effort to drive cost down and increase profits. Currently, “The People’s Republic of China has arbitararily detained more than one million Uyghurs and other mostly Muslim minorities in China’s far western Xinjiang Uyghur Autonomous Region. It is estimated that 100,000 Uyghurs and other ethnic minority ex-detainees in China may be working in conditions of forced labor following detention in re-education camps”. (US Department of Labor).

Knowing the above, and feeling that no active-wear, license or corporate apparel company was currently speaking to or representing their values and needs in the marketplace, Lisa and Amanda set out to lead social change. Together they founded The Committed Citizens Project. Their goal was lofty, but the two wanted to change the way the world thought of apparel. Together, they wished to build a brand that focused on better sustainability, fair working conditions for the workers and a more diverse representation and perspective in the market. They also pledged to remain committed to future generations, including the youngest and most at-risk children, and aligned donations and portions of proceeds to benefit children’s charities.